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Derek Rose case study
Tangoo began its collaboration with Derek Rose, a British luxury apparel brand renowned for premium craftsmanship, timeless elegance, and sophisticated loungewear and sleepwear, to elevate the quality of its paid media creatives.
We deliver high-end Display and Video assets optimized to enhance engagement, strengthen brand perception, and maintain a consistent luxury experience across multiple platforms.
The challenge
Derek Rose needed creative assets that matched its luxury positioning. Existing visuals did not fully convey the craftsmanship, elegance, and premium identity central to the brand.
Key objectives included:
-Improving the quality and consistency of creative assets across paid media channels
-Enhancing brand perception and reinforcing the luxury positioning
-Supporting higher engagement on paid campaigns through visuals that resonate with a discerning audience
-Creating a scalable workflow to produce ongoing, premium-aligned creative assets
The overarching goal was to ensure that every creative reflected the brand’s values, materials, and sophisticated lifestyle, reinforcing Derek Rose’s positioning in the competitive luxury apparel market.
HOW WE HELPED THEM
Tangoo developed a structured creative production workflow tailored to Derek Rose’s luxury identity.
Key actions included:
-Static/Display & Video Creatives: Full suite of professional assets highlighting the quality of fabrics, elegance, and lifestyle associated with the brand
-Brand-Consistent Visual Storytelling: Selection of premium imagery, typography, and layouts fully aligned with Derek Rose’s guidelines
-Collaboration and Iteration: Close cooperation with the client and CSM team to ensure style consistency, multiple review rounds, and iterative refinements
-Platform-Specific Optimisation: Creatives produced and formatted for Meta, Pinterest, TikTok, and other paid media channels
The ongoing monthly production ensures that Derek Rose continuously receives high-quality, luxury-aligned creatives that enhance engagement, maintain brand prestige, and elevate the perception of the brand across paid campaigns.
results
Tangoo’s support demonstrates the impact of high-end creative production in maintaining and amplifying the premium positioning of luxury e-commerce brands.
The collaboration has achieved notable qualitative outcomes:
100%
acceptance rate
Strengthened
engagement on campaigns through premium visuals
DISPLAY AND VIDEO
assets high-quality and luxury-aligned, delivered monthly
IMPROVED
brand perception across paid channels
ONGOING
workflow supports continuous creative refinement and optimization
Premium creative output is essential to uphold the image and prestige of luxury brands.
Through structured, recurring creative production and close collaboration with Derek Rose, Tangoo ensures that every asset conveys craftsmanship, elegance, and lifestyle, supporting stronger engagement and reinforcing brand perception across paid media channels. The partnership enables Derek Rose to maintain a consistent luxury experience while maximizing the effectiveness of their advertising campaigns.