Tangoo: The Series
DOOH That Works: The Locauto Case Study on How to Plan Campaigns That Perform
Join Tangoo for a hands-on look at how DOOH campaigns can really deliver results, using Locauto as a case study. In this session, we’ll show how we plan, execute, and measure campaigns to drive real impact for brands like Locauto. You’ll see how Tangoo helps brands, agencies, and DOOH providers reach the right audience, create engaging campaigns, and track performance to deliver measurable results. You will leave with practical takeaways and ideas you can put into action straight away.
16th of December at 2pm GMT, 3pm CET, 9 am EST
Meet the speakers
Francesco Rulli
Customer Success Manager at Tangoo
Riccardo is the Tangoo's Head of Marketing and Growth with +10 years of experience spanning both digital marketing and diverse communication channels. He's passionate about crafting integrated strategies that deliver outstanding results and foster growth and he has the responsibility to lead the growth of Tangoo in the UK and in the international markets.
Riccardo Morabito
Head of Marketing and Growth at Tangoo
Matteo Ferrario ensures that programmatic campaigns do more than just run — they make an impact. As Head of Media at Tangoo, he leads a talented team in planning, executing, and measuring campaigns across display, video, social, audio, digital out-of-home (DOOH), and connected TV (CTV). He brings together data, technology, and strategy to create meaningful impressions for clients.
Matteo views programmatic as a constant balancing act between precision and scale, automation and control. His focus is on keeping every element of a campaign moving in the right direction — navigating platforms, fine-tuning strategies, and ensuring that every ad exposure results from a smart bid, not just chance.