Monese Case Study
In early 2024, Tangoo partnered with Monese, a leading digital banking app designed for people with international lifestyles, through the agency Addesu. Monese offers mobile-first financial services tailored to those who live, work, and travel across borders, providing accessible solutions for budgeting, saving, and managing money. The collaboration was launched with the goal of producing fresh, high-performing creative assets to strengthen Monese’s paid campaigns across multiple European markets.
The challenge
Monese faced the need to refresh and diversify its creative library to support ongoing marketing campaigns. Their primary objective was to develop new video assets and static visuals that could:
- Explore different messaging angles and storytelling approaches.
- Connect with users in everyday financial situations (budgeting, saving, money management).
- Perform consistently across five countries (UK, Germany, Romania, Lithuania, and Spain).
- Deliver measurable improvements in paid media performance, especially on Instagram and Facebook.
The business priority was clear: create engaging, multilingual, and mobile-first creative formats that resonate with local audiences while staying true to Monese’s brand identity.
HOW WE HELPED THEM
Tangoo developed and executed a full creative production strategy, ensuring both speed of delivery and localization across markets.
Our approach included:
-Creative Production: Weekly delivery of 4 static ads and 1 motion video.
-Concept Development & Copywriting: Crafting multiple messaging hooks to test user engagement.
-Scriptwriting & Storytelling: Creating compelling scripts for motion videos, localized into 5 languages (English, German, Romanian, Lithuanian, Spanish).
-Platform Optimization: Formatting assets specifically for Facebook and Instagram, ensuring mobile-first consumption.
-Visual Identity Alignment: Maintaining Monese’s tone and brand consistency across all assets while adapting to cultural nuances in each market.
The result was a steady stream of fresh, tailored creatives that empowered Monese to run continuous A/B testing and identify the most resonant messaging across its diverse audience.
results
The campaign delivered high-quality assets at scale, fully aligned with Monese’s strategic goals.
5
Assets Weekly
5
Languages Localized
95%
Approval Rate
A/B
Performance Lift
This collaboration showcased the power of agile creative production to drive measurable impact in international marketing.
By producing multilingual, mobile-first assets at scale, Tangoo helped Monese expand its reach, test new storytelling approaches, and maximize performance across paid platforms. The result was a library of engaging, localized content that connected with diverse audiences - fueling Monese’s mission to provide financial services without borders.