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Pockit case study
Tangoo began its collaboration with Pockit, in partnership with the agency Addesu, to support the brand’s growth through a structured creative engine designed to fuel ongoing paid campaigns across the UK. Pockit is a UK-based digital banking solution dedicated to promoting financial inclusion for underserved and underbanked communities. With a strong focus on simplicity, accessibility, and trust, Pockit offers essential everyday financial services to individuals often overlooked by traditional banking systems.
The challenge
Pockit aimed to enhance engagement and accelerate customer acquisition within underbanked communities in the UK. To achieve this, they needed a continuous stream of high-quality, locally resonant creative assets that could effectively support always-on paid media activities.
Their priorities centered on maintaining a consistent brand identity, ensuring message clarity, and translating Pockit’s core promises (simplicity, accessibility, and trust) into compelling visual narratives capable of driving conversions and meaningful interactions.
HOW WE HELPED THEM
Tangoo supported Pockit with a scalable and efficient creative production workflow tailored to their campaign goals.
We developed a weekly creative package designed to sustain high-performing paid activities, ensuring both variety and consistency across assets.
Our support included:
-End-to-end Creative Production, delivering static ads and motion videos on a campaign-by-campaign basis
-Concept Development and Copywriting aligned with campaign messaging
-Scriptwriting for motion videos to ensure clarity and engagement
-Visual Storytelling tailored to local communities and user needs
-Platform-specific formatting optimised for each paid channel
This structured creative engine allowed Pockit to remain continuously relevant, adjust content based on performance insights, and strengthen the brand’s presence among key audiences.
results
The collaboration delivered consistent and impactful outcomes, reinforcing Pockit’s strategic goals and supporting sustained growth.
100%
alignment with campaign messaging
95%+
approval rate on creative assets
CTR AND
ENGAGEMENT
across paid channels improved
INCREASED
conversions and app sign-ups,
driven by clear and effective visual storytelling
STATIC + VIDEO
Campaign-based delivery
Consistency, clarity, and relevance can reshape how brands communicate with underserved communities.
Through a disciplined weekly creative production model and a close collaboration with Pockit and Addesu, Tangoo helped strengthen Pockit’s visual identity, enhance paid campaign performance, and support its mission of financial inclusion.
The partnership continues to deliver meaningful, resonant creative assets that evolve with performance trends and empower Pockit to connect with its audience more effectively.